Press
MUSIVV x LABEL ERUM
Musivv is a platform in a digital magazine format that discovers, and develops independent musical artists in Dubai, UAE and the Middle East. The demand for content solely focused on musical artists giving the man opportunity to shine is increasing. It is our mission to fill that gap.
We collaborated with one of the biggest music artist “Varsha Vinn”, for an exclusive interview and editorial shoot.
Credits:-
Photographer – Yohfarmboy
Studio – Thrive Max Events
Artist – Varsha Vinn
Shoot Assistant & Stylist – LE Team
VICTOR MAGAZINE APRIL ISSUE 2022 – “THE ANNIVERSARY”
Label Erum’s newly launched THE STAP(LE)’s collection, bringing in artsy basics to life, was featured in the April issue of The Victor Magazine. Power suits, colors and artistic prints is all you need to put on a good look everyday.
Credits to the entire team:-
Photographer – VibeswithEasy
Production Assist – Ugly Muchacho
Videographer – Bikki Das
Make Up Artist & Hairstylist – Moona Sultan & Toni Malt Academy
Shoot Assistant – Mariam Fathima & Amir Plato
Models – Engi Essam & Jyotsina Sunil
VICTOR MAGAZINE JANUARY ISSUE 2022 – “THE POWER OF INFLUENCE”
Label Erum’s AW21 collection – Primal Rush based on the ocean art, was featured in the January issue of The Victor Magazine. This was an editorial project with Victor Magazine, highlighting how fashion hold the power to influence one’s personality.
Credits to the entire team:-
Photographer – Mherck Dela Cruz
Make Up Artist – Laki Akhter
Hairstylist – Bisma Qazi & Toni Malt Academy
Stylist – Nidhi Sharma
Shoot Assistant – Mariam Fathima
Models – Engi Essam, Srdjan Miljenovic, Archita Pandey
Special thanks to – United Nude & Vida Hotel UAQ
LABEL ERUM BRAND LAUNCH EVENT
Label Erum announced the launch of their brand on the 27th of March 2020. Our first ever launch consisted of a designer wear clothing range conceptualized based on the journey of struggling mothers, hence the collection’s name MAA 2002. This brand & collection launch took place in the Missisipi Lounge, Avani Hotel Ibn Battuta, Dubai. There were about 250 attendees inclusive of professionals from the Fashion industry, Fashion & Tiktok influencers and the general public. The event was followed by a live art workshop in collaboration with an upcoming artist from Dubai, who was customizing our show stopper piece; followed by a fashion show and an enrichment session with the guests. The team members of our brand showcased an exceptional performance and effort to make this launch happen. We received a numerous amount of positive feedback after the event as well as a special interest in the future of our brand.